Opticks' Quick Start

Opticks specializes in providing solutions and services to help marketing and advertising teams safeguard their ad spend from a wide range of ad fraud. 

At Opticks , our mission is to empower organizations to stay secure in today's digital landscape and protect their advertising budget from ad fraudsters. Our team of experts is dedicated to delivering customized and effective ad fraud prevention solutions that meet the unique needs of each of our clients. With a focus on innovation and a commitment to customer satisfaction, Opticks is the go-to partner for marketing and advertising teams looking to optimize their ad spending and stay ahead of evolving threats.

Our services can be grouped by three areas. 

Detection

Opticks' detection services help marketing and advertising teams protect their digital ad spend from invalid traffic, including click fraud, invalid visits, and conversion fraud. With Opticks, advertisers can gain complete peace of mind across all their channels, including search, social, affiliation, and programmatic, and rest assured with full bottom-of-funnel detection to maximize revenues.

We combine a range of leading technologies, including fingerprinting, statistical analysis, behavioral analytics, and machine learning, to provide a single score that accurately detects and prevents ad fraud.

With Opticks' detections, marketing and advertising teams can benefit from advanced detection capabilities that uncover the most sophisticated bots that drain ad spend, without relying on proxy metrics like conversion rates. We also provide full transparency and visibility into all tracked and prevented activity, allowing marketing and advertising teams to understand the incidences behind invalid activity down to the root of their traffic. 

Prevention

Opticks' prevention services offer automated solutions to prevent ad fraud across various channels. With this tools, you can stop fraudulent activities before they enter your funnel, reducing the chances of depleting your budget and polluting your advertising operations. This powerful automated prevention feature enables you to focus on high-performing campaigns and value-adding activities.

Our key features include: automated PPC prevention, traffic control, postback control, and lead control.

These tools help you to remove invalid audiences, stop payouts for fraudulent traffic, and prevent the impact of fake leads. Invalid audiences do not convert and only drain your advertising budget. With Opticks' prevention services, you can blacklist fraudulent audiences before they consume your budget. Similarly, you can prevent payouts for invalid traffic, which can be costly, by immediately stopping payouts for fake traffic.

With Opticks, you can also uncover fraudulent leads and stop them from disturbing your sales and product teams. Whatever channels and formats you use, Opticks provides the right solution to prevent ad fraud and help you reach your acquisition goals.

Intelligence

Opticks Intelligence services offer the ultimate solution for growth teams looking to make smarter advertising decisions. With our real-time insights, you can track traffic quality across all channels and make informed decisions confidently.

Say goodbye to blind guessing and hello to fraud-free channels, thanks to our intelligence that uncovers which campaigns drive fraud. And for those frustrating times when you've been left in the dark by your media partners, Opticks can help you obtain refunds with irrefutable evidence of fraud.

To get an overview on our integration process click here