Opticks is a security platform built for performance marketing. It dissects your traffic and identifies where fraudulent traffic is coming from so you can block visits before they become a problem and know which sub-sources are putting your business at risk. This document assumes you already understand the features and benefits of Opticks and will discuss primarily methods of integration.
In any case, we recommend to integrate our server to server Security Check to increase the level of your protection. Ask your representative about this advanced feature and how can it help your business.
These options are discussed below.
|INTEGRATION OPTIONS COMPARISON|
|Must change url sent to media partners?||Yes||No||No|
|Ability to block visits||Yes||Yes||Yes|
|Guaranteed blocking of visits||Yes||No||Yes|
|Ability to analyze conversions and block postbacks||Yes||Only analysis*||Only analysis*|
|Server-side customer development||None||Very little||Some|
*See Limitations section of document