Opticks is a security platform built for performance marketing. It dissects your traffic and identifies where fraudulent traffic is coming from. That way you can block visits before they become a problem and know which sub-sources are putting your business at risk.
This document assumes you already understand the features and benefits of Opticks and will discuss primarily methods of integration for detection services.
There are three ways to integrate Opticks into your traffic flow:
2. As a Firewall whereby traffic and postbacks are sent through the Opticks platform
3. Where the customer redirects visitors who have not been analyzed to Opticks and Opticks then returns the visitor to the customer’s page. We call this the Bouncer integration.
These options are discussed below.
|INTEGRATION OPTIONS COMPARISON|
|Must change url sent to media partners?||Yes||No||No|
|Guaranteed blocking of visits||Yes||No||Yes|
|Ability to analyze conversions and block postbacks||Yes||Only analysis*||Only analysis*|
|Server-side customer development||None||Very little||Some|
*See Limitations section of this document, also applicable for the Opticks Bouncer integration