There are some occasions where you need to link your own data with Opticks individual assessments. This is very helpful if you have some data with your own identifiers (e.g. transaction ids, conversion identifiers...) and you want to cross-reference it with Opticks analyses for an in-deep assessment of a particular transaction of yours. This is done by using the external_id macro.
This data linking is beneficial for every use case:
- If you are an agency or advertiser who uses affiliate or ad networks and you want to keep track of every visit that comes from an external platform, so in the case of fraudulent events you are able to backtrack it and be completely informed if some disputes happen.
- If you are an advertiser who uses Google Ads and you want to be able to open a dispute with Google because the quality of some of the clicks.
- Or even if you just want to have complete traceability within Opticks of the interactions that happens outside Opticks reach.
How to feed external data depending on integration
You can report external_ids at any point you have an interaction with Opticks servers. The usual step to do so is in the first analysis, but you can also specify the external_id at the conversion level in case you don't have it before.
Opticks Firewall or Bouncer integration
For example, if the Tracking Link you are using to analyse visits is https://track.example.com/g/123456761234?var1=affiliate_name
you will insert external_id as an additional parameter: