Opticks offers leadgen advertisers fraud prevention solutions that will scan, report and block fraud at both the visit and lead levels.
To help leadgen advertisers quickly set up Opticks solutions and get the most of its capabilities, we have compiled a set of best of practices and recommendations.
1. Identifying fraudulent visits
Opticks antifraud solutions can be integrated in a variety of ways to suit each specific use case.
In most cases, you will most likely have control of the landing page where the lead form is placed (or have capacity to enforce it over your partners). In this case, OpticksJS is the easiest method of integration. It can be integrated very quickly just by adding a JS snippet in the header of your page, or alternatively through your Google Tag Manager. Once placed, Opticks will start to analyze fraud at the visit level right away.
2. Identifying fraudulent leads
As a leadgen advertiser, however, you will want to integrate also the analysis at lead level. This will provide very actionable data for your marketing, sales and operations teams (who will stop spending resources and time on fraudulent leads).
In order to do this, you should inform Opticks about conversion events. In a leadgen context, a conversion is the completed form your end users submit in your lead generation page.
Once this is done, you will know which leads are, simply put, fraudulent.
3. Getting the most of our insights
Opticks Dashboard and Analytics sections will provide by default visibility of fraud across events (such as visits or leads) and several dimensions (such as country or time).
On top, you can add your own custom variables to Opticks to obtain powerful segmentation and visualization of the fraud affecting you. In this sense, you may want to integrate other relevant variables to the visualization. From a standard perspective, we recommend integrating variables such as Source (Social, Google Ads, Programmatic), and Campaign. This way, you will be able to segment your data by the dimensions that matter to you in real time.
4. Cross-referencing data across systems
As a leadgen advertiser, you may want to cross-reference data between Opticks and other systems, such as you CRM. This can inform your Sales teams of the exposure to fraud that Opticks has detected for each lead, so they can prioritize their time to act on the human non-fraudulent leads.
In order to do this, you can send Opticks your own ID for each visit. Opticks can store that ID together with its own, making it easy to compare, import and export data for a variety of uses.