We are very proud to announce the release of the best Opticks version yet. In the last months, we have digested all your feedback and prepared a big update, with strong upgrades in the Intelligence sections of the backoffice.
The focus has been on providing you as many insights as possible at a glance so you can spend less time looking for information on fraud, and more time improving your ad spend and your acquisition costs.
Keep reading to learn about the main upgrades and how you can take advantage of them.
Introducing Traffic Status
We are introducing the Traffic Status concept. Opticks allows or blocks traffic depending on your security parameters.
Traffic Status metrics will help you answer the question: "How is Opticks preventing fraud within my traffic?".
Threats and Incidences
We have introduced a clearer explanation of how fraud hits your operations through the concepts of Threats and Incidences.
A Threat is a material challenge to your marketing operations, e.g. bad bots, and are composed of one or several incidences. Incidences are the specific low-level mechanisms that allow fraudsters to carryout fraud (i.e. automated software).
Opticks assesses the exposure to fraud, independently of your protection parameters.
This information will let you understand the amount of risk that you are exposed to and fine-tune your settings.
Brand-new Dashboard section
The Dashboard section has been highly revamped to provide more useful data. We have new visualizations and widgets, including:
- Threat evolution and distribution
- World map with blocking
- Top 10 IPs, User Agents, application names and ISPs.
- Events over time
- Number of Conversions vs Conversion Rate over time
- And many more
Updated Analytics section
Visualizations in Analytics section have been adapted to the Traffic Status and Traffic Exposure concepts, but it's core hasn't changed at all. Analytics is still your go-to section when you need to dig deeper into data.
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