We are excited to announce the release of two new powerful features that will allow you to better identify and understand fraud in your advertising efforts. These features continue our vision to provide you with even simpler and more insightful solutions for your fraud prevention efforts.
As a fully revamped Clickfinder, Session Forensics allows you to find the most granular and comprehensive fraud insights directly inside our software.
Conversions list is now your fastest ally to view and understand conversion fraud across your campaigns.
Let us explain all you can do with these upgrades:
Session Forensics allows you to search any past visit to review detailed fraud findings uncovered by Opticks, including the fraud exposure and any incidences identified. You will also find the segmentation data related to this visit, such as UTMs. Additionally, we've added a new timeline with all events and discoveries, visualized along the acquisition funnel. These findings are now searchable by any Click ID, including Opticks' or external ones.
Conversions list provides comprehensive insights about your conversions. It allows you to quickly and effortlessly understand fraud findings, and other conversion-related data, such as the postback status. These insights can now be quickly exported from the same page, and you will be able to access the related Session Forensics by simply clicking on the Opticks ID.
You will find both of these new features in your Intelligence section. If you have any questions about how you can make the most of these features, contact us via your Account Manager or our Technical Support team.