In order to protect your Google Ads campaigns budget, you don't want your ads clicked by fraudulent bots, click farms or other fraudulent schemes. The best way to avoid it is simply to not show your ads to those "users".
When Opticks analyzes your traffic coming from Google pay-per-click (PPC) campaigns and detects fraudulent clicks, it saves the IP addresses those clicks come from.
Google Ads offers the possibility of setting an IP exclusion list: a list of IP addresses your ads won't be shown to. If the ad is not shown, the fraudster cannot click it and it does not waste your budget.
Opticks is able to manage your Google Ads IP exclusion list by uploading into it the IPs of the fraudulent clicks it has detected. In order to do so efficiently and in real time, Opticks needs access to your Google Ads account.
At Opticks we understand that providing this access can be a sensitive matter for your organization. Because of that, we have very strict rules regarding that access. Besides automatically managing your campaign's IP exclusion lists, no other changes will be done by Opticks to your Google Ads account.
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