Opticks PPC Protection: Linking your Google Ads account

Your Google PPC Campaigns cannot be protected in the same way that you protect other campaigns from fraudulent traffic:

• You cannot block traffic coming from Google, as that could result in Google blacklisting your domain.
• You want to block the traffic before the clicks on your ad happen in order to save your ad spend.

Opticks PPC protection is the perfect solution for this need. Opticks will upload the IPs of detected fraudulent visits into your Google campaigns IP exclusion list. This will make your ads stop showing to those IPs and you will save the cost of the potential clicks from those fraudulent users. 

The integration between Opticks and your Google Ads account takes just a few easy steps.

On Opticks left menu bar, select Google Ads and click on the "Link account" button

In the text box, type your Google Ads customer ID account. If you wish to import multiple accounts, make sure you link your Manager (MCC) account.

You will receive an email from Google informing you that you have a pending request to link your Google Ads account. On this email, click the Accept button.

Once that is done, please go back to your Opticks account and click the "I have accepted" button.

Your Google Ads account is now linked. Let's proceed to import your accounts.

Select which ones you want to import to Opticks and click on "Import Accounts".

Once that is done, it is time to set up the Tracking Template that will allow Opticks to segment the data gathered in useful ways.

If any of your imported accounts already has a Tracking Template enabled account wide, Opticks will show a warning before overwriting that Tracking Template.

If there are no Tracking Templates in your imported accounts, the above warning will not be shown.

You can review the Tracking Template that Opticks is going to use with your account clicking on "See Tracking Template". 

Click on "Set Tracking Template" to finish this process.

Once that is done, your Google Ads account will be linked with Opticks.

With the linking done you will have access to the protection status of all your Google Ads Search and Display campaigns in Opticks.

IMPORTANT: Discover or Youtube campaigns cannot be protected with Opticks PPC due to limitations from Google.

Now you will need to integrate the javascript snippet of your Opticks PPC sensor into your website.

Please refer to our integration documentation to integrate it directly or using Google Tag Manager. When the mentioned documentations refer to a javascript snippet, use the PPC sensor script snippet.

Possible problems during the process

If there is a linking error, please contact our Support team at support@optickssecurity.com

If there is a Tracking Template error, please contact our Support team at support@optickssecurity.com