Microsoft Ads

Opticks helps improve Microsoft Ads ad spent by identifying and excluding visitors who are considered fraudulent. This prevents them from being excluded from your future reach.

To accomplish this with Microsoft Ads, Opticks uses a Custom Audience that is regularly updated with data from fraudulent users through website events.

For the prevention to be effective, the audience containing fraudulent users must be excluded from all your ad sets. This can be done by manually adding the Opticks Negative Audience to your campaigns as an exclusion option.

Integration steps

Please visit Microsoft Integration steps section in the Opticks dashboard to find the instructions on how to set up the Opticks negative audience in your Microsoft Ads account and how to automate exclusions in your campaigns.

Overview

Once integrated, customers can see data related to Mictosoft Ads in the Overview section, including the amount of invalid traffic and exclusion events. Exclusion events will also be shown in the Performance screen and added in the corresponding economic impact calculations.