What are some of Opticks best practices?

There are several best practices that you can follow to ensure that you are using Opticks effectively and securely:

1. Secure the Opticks conversion postback: To prevent postback fraud, you should whitelist the IPs that send Opticks conversion postbacks, or use a postback password. These options can be configured in the Postback Security section of your settings.
2. Whitelist the domains allowed to use the OpticksJS Javascript snippet: This will help prevent fraudsters from copying your Javascript snippet and using it in their own pages while charging the usage to your account. You can do this in the JavaScript Settings area of the Settings section.
3. Confirm that a visit has been analyzed by Opticks: Fraudsters may try to reach your landing pages while avoiding Opticks by skipping the redirect when you are integrated via the redirect. When using the Javascript snippet, fraudsters may also program their malware apps to block the Opticks servers. To protect against these scenarios, you should ensure that the visit you are receiving has in fact been analyzed by Opticks. You can do this by using the Server lookup as an extra layer of protection.
4. Use Opticks to send your publishers the conversion postback: Opticks can notify publishers when a conversion has been made by configuring the conversion postback URL in the traffic source editing page.