📄️ Overview
The Overview is the home page of Opticks. It is intended to show an overall view of your invalid traffic and the impact of Opticks. To accomplish this, the Overview page displays four sections: the kpis, the trends, the watchlist and the channels. Each one explained below.
📄️ Analytics
Analytics is the most important Opticks dashboard screen in terms of available information. It provides an interactive way to consult all your Opticks metrics (sessions, pageviews, conversions and more) as well as fraud information, filtered and grouped by several dimensions. It consists in 3 parts: the filter selection, the KPI widgets and the dimension selection.
📄️ Performance
The Performance screen is used to show the approximated value of the economic impact of invalid traffic and Opticks prevention actions for your account. This section is divided in all the channels for which Opticks applies automated prevention, which include Google Ads, Microsoft Ads, Meta and Tiktok. Each section is explained below.
📄️ Benchmark
One of the most repeated and important question among our customers is whether their invalid traffic volumes are below or above average. In order to give a continous and quality answer to this question, Opticks build the benchmark screen.
🗃️ Reporting
4 items