In a nutshell, a Campaign is matching an Offer (where you want to send traffic to) with a Traffic Source (where you are getting the traffic from). If your are integrating with OpticksJS, please refer to the end of this article.
- Create Campaigns to start sending your traffic through Opticks and redirecting them to your Offers
The result of creating a Campaign is a unique tracking link Opticks provides you and that you have to use when sending traffic to your Offer from the given Traffic Source.
The main settings for any campaign are:
- Offer - choose which Offer you want to send traffic to (it needs to be created beforehand).
- Traffic Source - choose which Traffic Source will be sending traffic to said Offer (it also needs to be created beforehand). Note you can create multiple Campaigns for any given Offer so you can send traffic to an Offer from multiple Traffic Sources. What's important is you use each unique tracking link only once and you use it for the right Traffic Source.
- Cost tracking - here you tell Opticks how you want to track costs, it can either be fixed (a fixed amount per conversion) or dynamic (a percentage of the revenue). If the Traffic Source has a postback configured and it accepts a payout parameter, Opticks will report said payout to the traffic source.
- Security Settings - Here you can set up the security options that you think are convenient based on your business needs.
Campaigns and OpticksJS
In case you are opting for an integration method other than Opticks Firewall (protection by redirecting the traffic), you still need to create a Campaign in order to obtain your campaign hash (tracking link) and be able to apply security settings to your integration. You can use the Offer associated to the Campaign to set up parameters like Targeting and cost tracking.